Virgin Money modernises banking with Microsoft Copilot Studio | Microsoft Customer Stories
Copilot Studio empowered U.K. retail bank, Virgin Money, to modernise. Get the customer story to discover:
- How the retail bank deploys AI agents to improve customer engagement and completion rates
- Real-world use of Copilot Studio in a UK financial services leader
- How unified assistants support customers and employees
Redi is an AI-powered assistant developed by Virgin Money in partnership with Microsoft, using Microsoft Copilot Studio. It consolidates multiple virtual assistants into a single solution, providing real-time support and intelligent automation. Redi enhances customer interactions by making them faster and more efficient, achieving a 54% engagement rate on outbound messages and a 97% journey completion rate.
How does Redi improve customer experience?
Redi transforms customer experience by proactively addressing customer needs and streamlining interactions. For example, it automatically sends notifications for replacement cards and confirms customer addresses, which simplifies the process. This proactive approach has led to high customer satisfaction, as reflected in improved customer satisfaction scores.
What role does Redi play internally?
Internally, Redi acts as a valuable resource for Virgin Money's teams by handling routine requests and triaging more complex issues. This allows employees to focus on delivering empathetic service and resolving high-impact queries. Additionally, Redi provides actionable insights that help the organization continuously enhance its services.

Virgin Money modernises banking with Microsoft Copilot Studio | Microsoft Customer Stories
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Cutec is an IT support, Solutions and Unified communications provider for any small to medium size businesses located in the South West and further afield. Based in Plymouth, Devon we have over 20 years experience and we offer a range of packages to fit any size business or budget.
We understand that not one size fits all and each business has unique set of IT requirements, that's why Cutec offers a tailored approach to the services we offer. We offer anything from a complete fully managed IT services solution to a standalone machine for a sole trader business.
We can provide all your IT and Communication requirements (Support, Broadband, Email, Hosting and Communications) on one simple monthly invoice, saving you money and hassle. One provider, one account, one contact for support from a local friendly team.